Hydroponics is a fairly new technology in india, although it has been widely used around the world for many years.

Hydroponics is 100% natural. Plant growth is a real & natural happening. Plants require basic, natural things for normal growth. Hydroponics supplies the plant with what it needs, when it needs it.

Plants grown in hydroponics are healthy & strong, as they grow in ideal growing conditions, and a strong healthy plant is much less prone to attack from pests & diseases than a weaker plant. Thus the need for pesticides is greatly reduced. Also all soil born pests are totally eliminated as hydroponic growing is completely soilless. Thus resulting in much healthier products for consumers.

Growing plants hydroponically is more eco friendly than conventional farming. As water is a very precious resource in todays world & hydroponics uses 70 to 90 percent LESS water than conventional farming. An other benefit is that no fertilizer runoff escapes into the ground, lakes & rivers. Water conservation & non-pollution are major environmental benefits of Hydroponics.

Currently Fresco primarily grows hydroponic coriander, hydroponic mint & hydroponic Iceberg lettuce.

Fresco Centre of Precision Farming in phase 1 currently produces over 350 metric tons of hydroponic vegetables every year. Fresco plans to initiate phase 2 of its Centre of precision farming, which is spread over 100 acres.

The company run operations are primarily in Andhra Pradesh & its collaborative farms are also based in Andhra Pradesh.

Fresco caters to wholesale, modern Retail, food service segment & the healthcare segment.

Fresco follows a protocol with its collaborative farmers. This ranges across identification of seeds & varieties to be used, implementation of good agricultural practices & constant monitoring and interventions during various stages of growth, and also during post harvest.